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If you are the owner of a loss making business, the first step to solve that problem is to aknowledge that you DO HAVE a problem. That means that from that moment on you will be ready to receive external help!

Who can help you? The best placed person who can help you regards of turning a loss making business into a profit making business is definitively a Business Growth Specialist.

Why? Because a Business Growth Specialist has the experience, the knowledge, but most importantly all the necessary proven potent business-building methods to get your business back on track.

Your business, like almost every other business, is sitting at this very moment, on numerous hidden assets, overlooked opportunities and undervalued resources, which could generate for you a massive direct exponential income... We are talking about five, six, or maybe seven figures!

Did you ever hear the saying: “What you don’t know can kill you”? Well it goes exactly the same way in business. What you don’t know, can kill your business in no time.

A business growth specialist will go through a deep analysis of your current business, and show you exactly how to examine every asset, opportunity and relationship you and your business are sitting on. After finding out where the problem stands, he will walk you through a series of actionable solutions, and together you will decide on an Plan Of Action.

A Business Growth Specialist will help you to double or even triple your revenues, and most importantly teach you the skills and tools you need in order to continue into the future.

To your success!

Running a business in not what someone would call an easy task. It requires commitment; a huge amount of commitment. But also a lot of concession too. Some business owners a working countless hours, didn’t take any holidays in 2 or 3 years, preferred a van instead of a nice car (as they could not afford both), etc ... These are just the tip of the iceberg. Now there’s a way out, a way to let go, to release the pressure. Here’s my secret to REAL success:

First, if you don’t love what you do, you’ll never be good at it, so you better forget about it. Your life is too short to be wasted. Do what you love to do, do what you’re good at, do what you can spend countless hours doing and still it seems like you just started. When you’re good at something, it radiates in your business and in your life. When you’re good at something, it will automatically bring you results. It cannot fail.

Second, learn from the best or surround yourself with the best. If you want to run a successful business, you’ve got to learn from the best of the best, the proclaimed experts, and the leaders in your field. And if you cannot do so, then surround yourself with the best. By doing so, you’re literally leaving no chances to your competitors.

Third, keep on learning every day. When you love what you do, you will never have enough books, reports, websites or any other source of information to feed you. This is what I call the hunger for knowledge. Knowledgeable people are those who succeed faster than the other. They constantly improve themselves by assimilating tons of new and practical information related to their field, and as an result, they become experts and experts will always blow their competitors out of the water (if any).

To sum up:
-Do what you love
-If you do what you love to do, you’ll be good at it
-Learn from the best or surround yourself with the best
-Keep on learning everyday and become an expert!

And don’t forget to always be positive, excited and expect only the best to come. When you’re positive in life, nothing can turn wrong for you, it’s a law! So keep the positive mental attitude (PMA) at all time. Don’t worry, life is good.

Success is a state of mind. Success is a mindset! There’s absolutely no luck involved in success, success is an end result, a consequence, an outcome, a reaction to your actions. Most people who see someone who has succeeded tend to say “How lucky s/he is”. The truth is that luck is not part of the equation, at all. And when you think about it, this is  actually a very good news.

First, success has to be planned. If you fail to plan, you plan to fail. This is the major and most difficult part you will have to achieve: to PLAN. What do I mean by plan? Well, you will need to know what you want, that is to say define a goal in your life. What is your number one goal? Is it financial independence, a healthy business, retire at age 45? Ask yourself the question: “What is it that I really really really want?”. Once you know, good for you, because you have found your “Purpose”.

How to know if this is your REAL purpose in life? Ask yourself the following question: “Am I willing to commit myself to be in the top 10 in that field?” and if the answer is no, that means you’re in the wrong field and in great danger of wasting your life! So take your time to reconsider your choice more than once if needed. Remember, you have only one life...

Ok, now that you know your definite purpose in life, your goal number one, you need to work on it every day! YES, every single day... !!! You need to do a valuable, a beneficial action every day that will bring you closer to your goal. Just like the brick layer. Brick after brick, slowly, but surely, he’s building his wall. It goes the same ways in life, and for success. All you need to do is take the first step, lay the foundation of that step, and then keep going. And before you know it, you will have reached the summit in your field.

Focus, stay focus during your journey. For this you will need self-discipline, to be determined. Do what has to be done, now. Do not delay. You know precisely what has to be done, inwardly. Just listen to your inner voice and as a reward every act of self-discipline will automatically increase your self-esteem. On the other hand every time you cave in self-discipline your self-esteem will go down.

The best key to success is to become a problem solver. No doubt that you will encounter a lot of problems along the way. Here’s a thing you need to know first: All successful people are action oriented! They learned how to use the word "HOW" to progress. If you have a problem you want to solve, think “how?”. If you have an obstacle you need to overcome, think “how?”. Every time you ask yourself the question “how?” you get an idea for an action to take. Think about an idea and then take action immediately.

Do not let “failure” hold you back. Failure is a false alarming feeling. It’s actually the “fear” of failure that holds you back, the anticipation of failure.

Whatever the problem, whatever obstacle you have to overcome, the best way is always to act! Success is the ability to solve problems. Therefore you need to become a problem solver. Here are 4 steps you need to follow to overcome any situation, any obstacle on your way to success:

  1. Define the problem clearly. A problem clearly defined is a problem half solved.
  2. Determine all the possible solutions
  3. Decide which solution you will pursue. It doesn’t have to be the best. Again, any decision is always better than no decision at all!
  4. Take action. Go for it. Once done, you will feel strong, and your self-esteem will be over boosted as well.

To overcome problem is the best way to feel confident. And when you feel confident, you can overcome anything. And when you can overcome anything, your way to success is assured!

Follow these simple principles, and have fun too. To your success.

If you’re looking for an inexpensive method to get potential new clients, a great way is by attenting seminars. If the seminar is free it’s even better, although some seminars might cost you a small fee – but whatever the fee, if you get only one client thanks to that event, it’s already well worth it.

It works the same way with networking events, conferences, business meetings, business showcases and venues. Now I will just take “Seminars” as an example for this article.

You can look on local forums and classified sites, or just key in the word “seminars” followed by your city in google - that will do the trick too. Now you don’t really need to go to seminars that have absolutely nothing to do with your business. Ideally you need some connection between the attendees and the services/products you provide, otherwise you could just be wasting your time.

Prior attenting any seminar make sure you have a pile of business card in your pocket – they are indispensable. Don’t even think attending a seminar without business cards, especially when you plan to go fishing.

Now let's face it: seminars can be difficult to navigate. People get there and then feel a little uncomfortable, and don't know how to start a conversation. Seminars are full of “solo professionals” who want to meet other professionals, in the hope that will lead to some sales.

Now how do you introduce yourself? Of course, do not go brusquely talk to people, just asking their name and what they do for a living and then suddenly hand them your business card. No way! That’s not going to work... Most people gather several business cards during a busines event. What you do not want is them to wonder “Who’s this?” when staring at your card the next day!

It’s always best if you can integrate a small group, like 3 to 4 persons. Then take your time to participate to the conversation, create a mood and interact as much a possible. Talk about their problems, this is the best way to get someone’s attention. And when you feel like it’s the perfect time, and only then, ask them for their own business card. They will of course reciplicate your request by asking yours in return. When getting the card, always thank the person by calling them by their name (written on the card obviously).

Then follow up the next day (when their memory is still fresh). A good way to follow up is to send by email a FREE report with a small explaination: “Thought you might like this report related to our discussion yesterday at the seminars. Hope you’ll enjoy it.” This is a good way to keep in touch without sounding like you’re begging for their business.

If you repeat this twice a month, and each event brings you one new client, I can tell you that you’re golden. Because one new client can bring you repeated sales and more than likely new leads as well. Business Networking is efficient and cost-effective. It might take a bit of your time, but it’s well worth it in the end.

How many of you did purchase something because it was cheap and were convinced at that time it would do the job, and finally regretted later not having spent more to get the “branded one”? Let’s face it, we all did. In the end, buying cheap cost more. Ok, it’s not all about the price either ... but most expensive stuffs are not just more expensive, they are also more reliable, of a stronger make, come with warranty, they last longer, etc... To make is simple : you pay for what you get!

It goes the same way in the copywriting industry. Let’s say you want to hire a copywriter for a sales letter. You google “copywriter” and decide to contact several copywriters to ask them for a quote. You will soon realise there’s a massive difference between them. Some will ask you for $4,500 per copy when others will ask as little as $250. The likes of Ted Nicholas, Bob Bly and Dan Kennedy start at 25,000 per copy.

Why is there such a gap? What’s the difference then? Well, the difference lies in the quality of the copy. A copy that cost $4,500 will pull more sales, way more sales, definitively! And people are willing and ready to pay big times to get proven and assured results because they know it will be cheaper in the end.

Tell me, what would you rather do? Pay someone $250 and pay an additional $5,000 to get your sales letters distributed and realise that you are absolutely not getting sufficient results. Or instead hire directly a professional copywriter and get assured sales worth many times your investment? Hiring a low-cost copywriter will more than likely bring you poor or no results and you will end up investing twice more money than you thought at first. And on top of that, you will still have to buy new lists, reprint your new sales letters, envelopes, and the initial $5,000 for the postage fees!

Bottom line : if you need a copywriter, hire the big guns because when they fire, they always hit the target – bang on! and it will only cost you one bullet.